The question isn't are you creative but how are you creative?

Hanne Kristiansen and Mark Simmonds

Although being “creative” is unquestionably a good thing, the concept is vague and ill-defined and usually only refers to those who write or draw.

The question isn't are you creative but how are you creative?

Hanne Kristiansen and Mark Simmonds

The Mars bar, Pret a Manger, Apple iPod, Google, X Factor, Dyson. All of these brands represent famous success stories that stand out from the crowd in very competitive marketplaces.

At some point in their development, a creative spark or two catapulted them on the road to success. Yet the important point is that the likes of Frank Mars, Steve Jobs, Larry Page and Simon Cowell all found that creative spark in quite different ways.

Creativity is the personal skill...

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