The quest for the ultimate touchpoint - determining marketing corridor strategy through market pressure analysis

Larry Friedman and Trevor Richards

Today's OEM marketers must choose among a bewildering array of marketing corridors to reach consumers, with few established 'ground rules' to guide toward the best strategic choices.

The quest for the ultimate touchpoint – determining marketing corridor strategy through market pressure analysis

Larry FriedmanTNS Brand and Advertising Research, United States

Trevor RichardsTNS Brand and Advertising Research, UK

INTRODUCTION

While...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today