The quest for fire

Examining the examples of Pablo Picasso, Martha Graham and Albert Einstein, Paul Harper, 4A’s (the American Association of Advertising Agencies) chairman, asks what qualities are needed to drive creativity in this speech to the 4A’s 1984 Annual Meeting.

The quest for fire

Paul HarperChairman, 4A's

My ten months as Chairman of the American Association of Advertising Agencies have reinforced my longstanding pride in you—my associates and competitors in this business and friends in the media. You are movers and shakers. I am proud to be one of you.

But I have a pride in this business of ours that runs even deeper than that. It relates to the mysterious force that really drives our business. We are in the business of changing things. We, as advertising men and women, are the great energizers of this marketplace. And...

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