The qualitative fingerprint! Consumer-focused innovations through online-co-creation

This presentation discusses how to use Web 2.0 techniques to 'co-create' new products with consumers, rather than developing a product for them.

The qualitative fingerprint! Consumer-focused innovations through online-co-creation

Andera GadeibDialego AG, Germany


Innovations are key to today's packaged goods industry. Each brand leader strives for market share through innovation. A 'consumer focused product development' is the most successful way of delivering new products to market. If you engage the consumer within your product development process the opportunities to succeed in the market are much stronger. “Sense the market and respond” should be today's paradigm instead of the “invent in your laboratory and sell” philosophy of the production-led past. Innovative research methods focused on helping marketers include the consumer at...

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