The qualitative fingerprint! Consumer-focused innovations through online-co-creation

Andera Gadeib

This presentation discusses how to use Web 2.0 techniques to 'co-create' new products with consumers, rather than developing a product for them.

The qualitative fingerprint! Consumer-focused innovations through online-co-creation

Andera GadeibDialego AG, Germany

INTRODUCTION

Innovations are key to today's packaged goods industry. Each brand leader strives for market share through innovation. A 'consumer...

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