The q-commerce brand: Retail or logistics champion?

Sourabh Mishra

Startups in the quick commerce space already face numerous challenges and from both the brand and consumer standpoints; Azendor’s Sourabh Mishra asks what they stand for.

This article is part of a Spotlight series on quick commerce in India. Read more

Last week I received a marketing message from Maple, a premium reseller for Apple in Mumbai and Mangalore, offering two-hour home delivery of Apple products in Mumbai, with a cash-on-delivery option for payment.

Not so long ago, a 2020 reportstated that the consumer expectation for apparel and electronics retail delivery was 24 hours. Consumer expectations seem to have changed quite a bit in the last two years for a mainstream electronics retailer to now feel the need to...

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