The q-commerce brand: Retail or logistics champion?

Startups in the quick commerce space already face numerous challenges and from both the brand and consumer standpoints; Azendor’s Sourabh Mishra asks what they stand for.

This article is part of a Spotlight series on quick commerce in India. Read more

Last week I received a marketing message from Maple, a premium reseller for Apple in Mumbai and Mangalore, offering two-hour home delivery of Apple products in Mumbai, with...

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