The Pros And Cons Of Using GPS In Outdoor Research
The Italian experience
Andrea Mazzasalma Eurisko
FOREWORD
Back in 1999, the Italian associations of Advertisers, Advertising Agencies, Media Buyers and Media Owners formed a consortium named...
The pros and cons of using GPS in outdoor research
This paper describes the survey designed by Eurisko to measure the reach and the frequency of outdoor advertising in 36 Italian towns and their surrounding areas over a 14-day period.
