The Progressive Corporation: Insurance Superstore

The Progressive Corporation knew that the window to attract consumers interested in switching automobile insurance providers was incredibly small.

The Progressive Corporation: Insurance Superstore



Category: InsuranceCountry where program ran: USADate program started/ended: 21st January 2008 - Present

Product Description: Progressive Insurance is the 4th largest auto insurance company in the US with over 10 million customer policies. They cover a wide array of vehicles including: cars, trucks, motorcycles, boats, RVs and commercial coverage for business owners. Polices are sold via the web, over the phone or through independent agents.

Advertiser/Client Name: The Progressive CorporationMedia Channels: TV/Video/Radio


Marketplace Challenge:

Most consumers' best case scenario about auto insurance...

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