The Procter & Gamble Company: Got The Power campaign

Procter & Gamble created the disposable-diaper market in 1961 when it introduced its Pampers brand.

The Procter & Gamble Company: Got The Power campaign

Rayna Bailey

OVERVIEW

Procter & Gamble created the disposable-diaper market in 1961 when it introduced its Pampers brand. Despite being the first successful disposable diaper, by 1985 Pampers...

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