The Procter & Gamble Company: Cleaner Close campaign
Mark LaneOVERVIEW
In 2003 the Procter & Gamble Company felt that its Daz laundry detergent, the number four brand in its category in the United Kingdom, had become outdated, thanks in no...
The Procter & Gamble Company: Cleaner Close campaign
In 2003 the Procter & Gamble Company felt that its Daz laundry detergent, the number four brand in its category in the United Kingdom, had become outdated, thanks in no small part to a long-running advertising campaign perceived as artificial and old-fashioned.
