The power of umbrella branding

Umbrella branding can be a successful marketing strategy. However, this depends on having a consistent and clear brand identity across the variants.

The power of umbrella branding


Umbrella branding is a commonly used approach in portfolio management, where the parent brand name is used across a range of products. In such cases, there is an assumption that a halo effect will benefit...

Not a subscriber?

Schedule your live demo with our team today