The power of the invisible women: How gender-inclusive design can drive business growth

Businesses are missing many opportunities to develop products and services that solve real problems for huge groups of people, who can drive brand growth and competitive advantage in our continually difficult economic climate.

Women are 47% more likely than men to be seriously injured and 17% more likely to die in an identical car crash, because cars simply aren’t designed around a woman’s body in the driving seat. If businesses can miss an issue this big, what else are we missing?

A combative context 

When it comes to the gender agenda, there’s a powerful ‘us vs them’ mindset.

A stark divide between the ideologies of men and women has been growing in the UK, US and all around the world. As Stanford’s Alice Evans recently told the FT, “today’s under 30s are undergoing...

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Insights Team
Bray Leino

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