The power of higher brand purpose: The five levers for growing purpose perception

Details a method for assessment – The Power Purpose Index (PPI) – for a brand’s purpose by assessing consumer sentiment against a specific criterion that analyzed consumers perceptions of a company’s sense of purpose.

At StrawberryFrog, our strategic approach to building strong businesses and brands has always been about activating a brand’s purpose by sparking a movement. For over two decades, we’ve used the principles of societal movements to galvanize company stakeholders around a shared purpose to drive positive change. This approach has only gotten more relevant in recent years as purpose has topped the list of concerns of most top corporate leaders. Yet throughout all this purpose focus, one nagging question has remained unanswered: How do you measure purpose? Because if you can’t measure it, there’s no way to really know if you’re...

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