The power of higher brand purpose: The five levers for growing purpose perception

Details a method for assessment – The Power Purpose Index (PPI) – for a brand’s purpose by assessing consumer sentiment against a specific criterion that analyzed consumers perceptions of a company’s sense of purpose.

At StrawberryFrog, our strategic approach to building strong businesses and brands has always been about activating a brand’s purpose by sparking a movement. For over two decades, we’ve used the principles of societal movements to galvanize company stakeholders...