The power of emotion

In his round-up of the U.S. media scene, Joe Mandese reports on the research that is looking at brain processes and the power of emotion in conveying brand messages.

The Power Of Emotion

Joe Mandese

In its never-ending quest to understand precisely how consumers relate to media, the ad industry appears to have probed every aspect of human behaviour, measuring not just how people use it, but what their...

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