The power of emotion: How to harness it in digital advertising

Mukta Lad

With marketers spending big on digital channels, a Kantar webinar examines the role that emotion plays in digital advertising and what brands can do to harness it to power digital messaging.

As the digital world rapidly evolves, so do the opportunities for brands to connect with consumers. Today, digital marketing must be taken more seriously in terms of holistic outcomes. This premise formed the basis for a webinar titled ‘Harness the power of emotion in digital advertising’ by Kantar and its coding technology partner Affectiva.

The webinar was put together after testing several ads and data points specifically focused on mapping the power of emotion in digital advertising.

The webinar centred around today’s digital channels, the role that emotion plays in digital advertising and some ads that were successful in harnessing...

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