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The power of bad: Turning bad news into transformative stories for business and brands
Global strategic consultancy Truth Consulting took a journalistic approach and highlighted bad news in its storytelling to grab more attention and appeal to certain emotions.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
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