The Power of Atlas: Why In-Store Shopping Behavior Matters

This report introduces Atlas, a model that accurately describes shopper behavior across a series of supermarkets in terms of traffic across the store, share of shopping at various locations, resulting purchases, and the amount of time shoppers invest in these activities.

The Power of Atlas: Why In-Store Shopping Behavior Matters

Jacob Suher

The Wharton School

Herb Sorenson

TNS Sorensen


Shopper Behavior

Shoppers have been speaking to retailers and manufacturers with an increasingly clear voice since the 1970s. This...

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