The Power is in the Mix: How smart data integration will reinvent the survey industry
We all acknowledge that today's reality is faster and more furious than ever before. Yet our research formats are not in line with this snappy reality. There is an especially big gap with survey research, where the average survey still has a duration So it comes as no surprise that consumers move away from taking part in (survey) research. Quoting the most recent GRIT study (GRIT, 2016): '