the postGame wrapUp: deriving ROI from the super bowl
Creating the correct tools to understand the profitability of your event
David ByersH&R Block, Inc.
Many view the Super Bowl as an advertising venue, period. But it's really the purest form of...
The post-game wrap-up: deriving ROI from The Super Bowl
The author describes how his company used Super Bowl with return on investment being central to their involvement in the event.
