The post-game wrap-up: deriving ROI from The Super Bowl

The author describes how his company used Super Bowl with return on investment being central to their involvement in the event.

the postGame wrapUp: deriving ROI from the super bowl

Creating the correct tools to understand the profitability of your event

David ByersH&R Block, Inc.

Many view the Super Bowl as an advertising venue, period. But it's really the purest form of...