The post-cookie, post-RTB world is wonderful for advertisers

Dr. Augustine Fou

This piece explains how digital advertisers can succeed and thrive in the post-cookie and post-RTB world.

Data protection & privacy
E-commerce & mobile retail
Media & communications budgets
Digital media planning & buying
Online ad fraud
Data-driven targeting
Programmatic buying
Strategy

The path to the post-cookie world is paved with better business outcomes and better CPA

All advertisers have known for years now that the enforcement of existing privacy regulations (like GDPR and CCPA), upcoming privacy regulations, and moves by Apple...

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