The positive power of the reviewing process

Agnes Nairn shares some thoughts on the peer reviewing process of journal articles, including the role of the reviewer and review procedure.

The positive power of the reviewing process

Agnes NairnMarketing at E.M. Lyon Business School

With the new IJMR Peer Reviewer of the Year Award just announced, the Editor asked if I could share some thoughts on the reviewing process. So here they are ...


We often talk of ourselves as the market research 'community'; this is an important term, for as a body we exist as an informal international grouping of peers and not as a formally structured organisation or hierarchy. Our members range from the highly experienced and well-rounded director or professor to...

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