The Pool - Pooling Talent & Resources to Make a Splash in Today's Media Marketplace

VivaKi created 'The Pool' as an ongoing research initiative seeking to find tomorrow's most optimal ad models by pooling industry talent, resources and expertise.

The Pool – Pooling Talent & Resources to Make a Splash in Today's Media Marketplace



It's no surprise that media is changing. Over the years, it has transformed and exploded into tiny fragments that are time-shifted, digitized, shortened and readily-available for consumers to enjoy whenever and wherever they are.

As our industry grapples with this new media "normalcy," attempts have been made to research standardization and monetization across new media platforms, but all have fallen short. Why? There wasn't a process in place for continued collaboration and accelerated action. Given our unique position in the industry – working...

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