The Political Shakti and The Times of India: Nominate Me Selfie

The Political Shakti, a charity, and the Times Of India, a newspaper, increased the nominations of female politicians to India with the Nominate Me Selfie campaign where women in politics shared selfies via social media to ask for nominations.

Campaign details

Brand: The Times of India Brand owner: The Times Group Entrant company: FCB IndiaIdea creation: FCB New Delhi Market: India Sector: Charities & voluntary organisations Media channels: Events & experiential, Online videoBudget: No budget

Executive summary

Half is us. Half is ours.

While India is the world’s largest democracy, it’s failing to represent half of its population. Just one in ten parliament members is female, leading to critical women's issues being systemically overlooked.

With the Nominate Me Selfie, Shakti and The Times...

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