The Political Shakti and The Times of India: Nominate Me Selfie
Dhananjoy Ray, Kizie Basu, Niels Sienaert
The Political Shakti, a charity, and the Times Of India, a newspaper, increased the nominations of female politicians to India with the Nominate Me Selfie campaign where women in politics shared selfies via social media to ask for nominations.
Campaign details
Brand: The Times of India Brand owner: The Times Group Entrant company: FCB IndiaIdea creation: FCB New Delhi Market: India Sector: Charities & voluntary organisations Media channels: Events & experiential, Online videoBudget: No budget
Executive...