The pitching process: best practice advice from the WFA and EACA

Stephen Whiteside

This article discusses research by the World Federation of Advertisers into the regional and global pitching process, and the best practice guidelines in this area issued by the WFA and EACA.

The pitching process: best practice advice from the WFA and EACA

Stephen Whiteside WARC Online

Pitches are an integral part of the advertising industry landscape, but can also mean brand owners and agencies both waste large amounts of time and money as a...

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