The physics of marketing: Applying a new equation to the marketing universe

Inspired by Einstein’s famous equation, Mediabrands’ Ben Kwan formulates a new theory for the marketing universe, one that holds the marketers’ world together.

Physics is usually not the first word that comes to mind when one thinks about marketing. In fact, most marketers and physicists tend to run in very separate circles. However, these seemingly disparate worlds may have more in common than they might...