The personalisation way for APAC brands to enhance customer experience
Siriporn Sachamuneewongse
Today’s customer expects seamless, frictionless CX and brands can achieve that if they personalise digital interactions and assets, participants at the Insight Innovation Exchange APAC conference heard.
There is a new benchmark in customer experience and it’s called “personalisation”.
"We can personalise any digital interaction and any digital asset that’s interactive with the consumer,” said Donovan Yong, principal, advisors business development,...
