The perils of creating new alcoholic drink brands

Nick Johnson explains that whilst there is constant pressure to develop and launch new alcoholic products successful new brand launches are very infrequent.

The Perils Of Creating New Alcoholic Drink Brands

Nick JohnsonEvo Research

The drinks industry, perhaps more than any other, lives and breathes new product development (NPD). There is a constant pressure to develop and launch new brands or line extensions...