The perfect mix - fact based assortment optimization

György Szilágyi

The paper describes a down-to-Earth approach to optimising a retailer’s product assortment in key product categories by the combined analysis of the retailer’s internal sales information and external market data.

The perfect mix - fact based assortment optimization

György SzilégyiMEMRB Retail Tracking Services, Hungary

INTRODUCTION

A retailer's ability to offer the “right” mix of products to its customers is obviously a vital success factor. The confusingly high number of products that are available in the marketplace is likely to grow even further with Hungary's EU membership. Even hypermarkets with seemingly endless shelf space are able to present only a tiny part of all the products that the market has to offer. Common sense dictates that retailers should make a careful selection of those products that should make it to...

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