The perfect mix - fact based assortment optimization

The paper describes a down-to-Earth approach to optimising a retailer’s product assortment in key product categories by the combined analysis of the retailer’s internal sales information and external market data.

The perfect mix - fact based assortment optimization

György SzilégyiMEMRB Retail Tracking Services, Hungary

INTRODUCTION

A retailer's ability to offer the “right” mix of products to its customers is obviously a vital success factor....