The Palace Museum+Tencent Lab: Relics Solitaire
Akae Wang, Ivy Huang, Zita Zhou
The Palace Museum worked with Tencent Lab to create a mobile experience on WeChat that showcased 600 relics to celebrate 600 years of The Forbidden City and grew subscriber numbers in China.
Campaign details
Brand: Tencent LabBrand owner: TencentEntrant company: Tencent - China (mainland)Market: Greater ChinaSector: Technology & electronicsMedia channels: Mobile & apps, Public relations, Social mediaBudget: Up to 500k
Executive summary
The...