The Origin and Impact of CPG New-Product Buzz: Emerging Trends and Implications

Marketers are interested in the phenomenon of "consumer-generated media", or "buzz", given its potential to affect the commercial prospects for their products.

The Origin and Impact of CPG New-Product Buzz: Emerging Trends and Implications

Kate NiederhofferNielsen OnlineRob MoothBASES, a service of The Nielsen CompanyDavid WiesenfeldNielsen OnlineJonathon GordonBASES, a service of The Nielsen Company

BACKGROUND...

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