The Opportunity for Marketing “Simplification”

Joel Rubinson, chief research officer of the Advertising Research Foundation (ARF), uses behavioral economics to demonstrate how recent history has refocused marketing, in some cases, in the wrong direction.

The Opportunity for Marketing “Simplification”

Joel RubinsonThe Advertising Research Foundation

It's in our nature to simplify. Social scientists have learned that it's the way people make choices. And marketers can find great opportunities...

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