The operation was successful but the patient died

Most new products fail. Failure is attributed to the proposition (weak advertising, parity product, high price, etc.) or to the marketing plan (inadequate media, low distribution, etc.).

The Operation Was Successful But The Patient Died

Why research on innovation is successful yet innovations fail

Omar MahmoudProcter & Gamble Europe

Introduction

'Everyone complains about his poor memory, nobody about his judgement.'...