The Open University: Your ambition. Our mission.

The Open University (OU), a university, launched a campaign in the UK to dispel myths and recruit students.

Campaign details

Agency: Havas CX heliaClient: The Open UniversityCampaign Name: Your ambition. Our mission.

A much-loved institution, the 'OU' is known for its unique distance learning approach.

For 50 years it has served its audience well, but many still...