The older or ageing consumers in the UK

This article explores the characteristics and attractiveness of UK older consumers to marketers. It shows that the UK's ageing population is potentially a dominant segment of the consumer market of the future.

The Older Or Ageing Consumers In The UK: Are They Really That Different?

Rizal AhmadThe University of Kent at Canterbury

1. Introduction

It is a well-known fact that the UK population is getting older. A similar phenomenon is also noted in...