The obesity crisis: how should the food and soft drinks industry react?

Obesity is the issue that keeps the food and soft drinks industry awake at night. Mike Detsiny, an experienced marketer, proposes a radical approach for the major companies in the field to address this growing problem.

The Obesity Crisis

How should the food and soft drinks industry react?

Mike Detsiny PI3

Question: Will the obesity issue go away?

Answer: Almost certainly not.

Q: Why not?

A: It is highly visible there are obese people wherever you look! It is a real and...