The obesity crisis: how should the food and soft drinks industry react?

Mike Detsiny

Obesity is the issue that keeps the food and soft drinks industry awake at night. Mike Detsiny, an experienced marketer, proposes a radical approach for the major companies in the field to address this growing problem.

The Obesity Crisis

How should the food and soft drinks industry react?

Mike Detsiny PI3

Question: Will the obesity issue go away?

Answer: Almost certainly not.

Q: Why not?

A: It is highly visible there are obese people wherever you look! It is a real and...

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