The O2: a new blueprint for sponsorship
Principal Author: Andrew Perkins – VCCPContributing Authors: Nick Milne – VCCP; Louise Cook – Holmes & Cook; Paul Feldwick
This paper lives up to its title and is a deserved winner of the Best Media prize. It is also a must read for anyone involved in sponsorship or may ever consider its use as a communications channel. O2has taken the former Millennium Dome from a national joke to a national treasure, and made it the most popular music venue in the world. But what really sets the...