The O2: A Blueprint for 21st Century Sponsorship

Naana Orleans-Amissah, Sophie Maunder-Allan, Paul Feldwick and Louise Cook

The mobile phone market is under an increasing threat of commoditisation, and is home to notoriously fickle customers.
Agency: AIS, VCCPAuthors: Naana Orleans-Amissah, Sophie Maunder-Allan, Paul Feldwick and Louise Cook

The O2: A Blueprint for 21st Century Sponsorship

CHANGING THE NATURE OF SPONSORSHIP

Sponsorship as a marketing tool, whether of events, teams or stadiums,...

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