The Nuances of Global Integrated Marketing
How to successfully position your brand from country to country
Mickey Jardon Marketing Drive Worldwide
Today’s marketing buzz phrase ‘think global, act local’ is used almost as often as ‘think...
The Nuances of Global Integrated Marketing
This article briefly covers the strategy for producing global integrated marketing. The author illustrates successes and pitfalls with examples from P & G, Pepsi and various continents.
