The novice nose knows: How olfactory knowledge shapes evaluation confidence
Hua Meng, César Zamudio, and Jamie L. Grigsby
Prior consumer knowledge research compares differences between experts and novices within a product category, implicitly assuming that novices are similar across categories.
Introduction
A key difference between consumers is the knowledge they possess about a given product category. Those with substantial prior experience and expertise are known as experts, while others lacking this are novices (Alba & Hutchinson, 1987)....