The North Face: City Compass

Yilin Zhu, Suzzane Zhang

The North Face, an outdoor brand, launched a campaign in China to grow the brand's community, increase social participation, engagement and social buzz, achieve over 30% in the digital-hub average engagement rate, drive conversion and gain 100m social media impressions.

Campaign details

Brand: The North Face Brand owner: VF Corporation Entrant company: McCannIdea creation: McCann Shanghai Market: Greater China Sector: Clothing, apparel Media channels:Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Point-of-purchase, In-store,...

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