Seize the holiday season in North America and make good use of integrated media

The Trade Desk（萃弈）

Reviewing the overseas marketing in the North American market in the past year, seizing the holiday season is definitely a part that cannot be ignored for the brand, especially in the heavy season at the end of the year. Right after the pandemic, North American consumers actually spend more on holiday purchases than in previous years, or at least not less; at the same time, the brands/categories they buy are also closely related to Chinese overseas brands. Then, when overseas brands seize this opportunity, they must think about cross-media strategies and the use of emerging streaming media from the perspective of media strategy.
  • Despite facing inflation, more than half of American consumers continue to buy Chinese brand products during the holiday season. This is an excellent opportunity for overseas brands, but it is important that the marketing plan must be based on the consumer's purchase plan in advance. early
  • Using media channels familiar to local consumers and adopting an integrated marketing strategy, we must pay attention to the frequency of exposure so as not to bore the audience and maximize the expansion of the audience within a given budget
  • An important activity for North American consumers during the holiday season is...

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