The Next Big Thing In Media…It's You!

Nick Wiggin and Tim Foley

This article discusses the potential influence and effect - good and bad - that individuals or small groups of people can have on brands' fortunes.

The Next Big Thing in Mediaits You!

Tim Foley, PointLogic UK andNick Wiggin, WhoHow

By now people around the world have recognised that ordinary people make more interesting viewing than carefully crafted and piloted sitcoms, dramas and big budget blockbusters. We live in the era of the fly-on-the-wall documentary and reality TV. The antics of participants in Pop Idol, Big Brother, Loft Story, Survivorand their many, and increasingly bizarre, little offspring reinforce the premise that in the supply of entertainment, the spotlight is on ordinary ...

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