The newspaper's abandonment of 'paper'

Earl J Wilkinson, executive director of the International Newspaper Maerketing Association, sees the digital age pushing newspapers into new, innovative grey areas, and making fundamental changes to the way they operate.

The Newspaper's Abandonment Of 'Paper'

Earl J. WilkinsonInternational Newspaper Marketing Association

Any newspaper executive who is married to 'paper' yet flirts with 'new' may soon be in for a bitter divorce.

In the coxmplex calculus that is newspaper...

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