The New Unwired World: An IAB Status Report on Mobile Advertising

Joe Laszlo and IAB Mobile Advertising Committee

Mobile advertising is one of the most exciting new frontiers in interactive advertising in the United States.

The New Unwired World: An IAB Status Report on Mobile Advertising

Joe LaszloInteractive Advertising Bureau

INTRODUCTION

Mobile advertising opportunities span a broad range from search to messaging to in-game placements. This first report will focus on mobile...

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