Brand safety is a broad term, but typically refers to the protection of a brand’s reputation by only showing up in good company when online. It covers the likes of ad fakes, harmful content and digital media placement. And in a world where brands are...
The new rules of brand safety in an evolving digital world
In a world where brands are increasingly less in control of their output and impact thanks to advances in technology, especially Generative A.I., brand safety is becoming even more important to marketers.
