the new retail kids on the block - changing the way we shop in Asia
An analysis of how Asian shopping behaviour has been affected by the growth in cross border retailing
Peter Gale ACNielsen Asia Pacific
There has been a great deal of press coverage about the entry of international retailers into Asian retail markets. Many of the headlines generated make bold statements on the dramatic effects these retailers are having or will have on the region.
The object of this paper is to investigate the true impact these 'New Kids on The Block' are having on consumer...