The New Recessionary UK Consumer
Claire Sowerby - Universal McCann & Sarah Quinn - News International
From the rise of money-saving expertise to public insecurity and increased domesticity, this paper will explore a series of five emerging trends in the new consumer mindset of slowdown Britain.
In our joint paper to the Media Research Group's New Beginningsconference in London on December 1, 2009, we will showcase the trends brought to life via our UK consumer tracking studies. We will further look to explore how we in the communications industry, both from a media owner & agency perspective,...