The new industrial revolution: sustainability spurs innovation

Pioneering experts from the world of business, finance, government, academics and NGOs are agreed: the old, environmentally-destructive business model is terminally broken.

The new industrial revolution: sustainability spurs innovation

Laura Mazur and Louella Miles

You would be hardpressed to find better examples of companies which get this than Interface, the market leader in commercial floor coverings, shoe company Timberland and Stoneyfield Farm, the world's largest producer of organic yoghurt. Although they work in very different markets, the chief executives of these companies lead from the front when it comes to balancing commercial concerns with an environmental and ethical framework – and profit by doing so.

Interface founder Ray Anderson's conversion came in 1994, when he had what he calls a...

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