The new growth breakthrough of automobile enterprises under the attack of resource shortage and market saturation

On the one hand, China's car ownership is gradually saturated. On the other hand, according to data from the China Association of Automobile Manufacturers, the auto industry returned to a peak season in the third quarter after the domestic market reopened. Consumers redistributing their spending in a bad economy will pay more attention to factors other than price, such as fashion technology and seamless user experience. This will be a breakthrough for traditional car companies and new power brands to obtain a new round of growth. This is the hard core behind the removal of policy dividends, and car brands must rely on them to withstand the global raw material and supply crisis.

The "Automobile APP Customer Experience Report" by DIA Shujie Intelligence and Ipsos directly pointed out that the Chinese auto market has officially entered the stock stage in 2019/2020, and the car ownership is gradually saturated. Facing more uncertainty...

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