The Neuro-Impact Factor: Measuring effectiveness of out of home

This study into the impact of different out-of-home formats using neuroscience shows on average a 63% variation between a digital sign and a similar classic sign.
  • The study was conducted using neuroscience to measure the impact based on long-term memory encoding and emotional intensity, which the audience recorded when viewing a sign.
  • These results pertaining to memory and emotion were combined using the Neuro Impact Formula developed by Neuro-Insight, a formula which has been validated to correlate using data from successful campaigns.
  • The resulting Neuro Impact Formula scores are reported alongside reach and frequency to assist sellers and buyers in optimising out-of-home campaigns to meet desired campaign objectives....

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