The network of favours - creating innovative consumer touch-points

Márta Hoffmann, Genovéva Florovits and István Kozári

This paper discusses the increasing importance of consumer driven touchpoints, which can help to drive innovation and product development.

The network of favours – creating innovative consumer touch-points

Márta HoffmannResearch International Hoffmann, Hungary

Genovéva FlorovitsFerrero, Hungary

István KozáriInitiative Budapest – FastBridge, Hungary

INTRODUCTION...

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