The network of favours - creating innovative consumer touch-points

This paper discusses the increasing importance of consumer driven touchpoints, which can help to drive innovation and product development.

The network of favours – creating innovative consumer touch-points

Márta HoffmannResearch International Hoffmann, Hungary

Genovéva FlorovitsFerrero, Hungary

István KozáriInitiative Budapest – FastBridge, Hungary

INTRODUCTION...

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